Cosmoprof Worldwide Bolognal- On Hair Show & Exhibition
2018-12-14 11:41:19
Nov. 24th, 2018 Bologna, ITALY
Cosmoprof Worldwide Bolognal- On Hair Show & Exhibition Move-in
Weather forecast had showed that 11/24, our first day in Bologna, was drizzling all day long, and it truly was, so we took a rest in hotel in the morning and stored up our energy for Move-in that day afternoon.
We arrived at the Piazza Della Costituzione (Exhibition Center) with two large baggages of samples around 11:30 am. Our booth number was B18, which is a very lucky number in China. If you could pronounce it in Chinese, it means “必要发” (“make a fortune for sure”). After we located our booth, we started to set up our display racks and posters right away. “Move-In” was a huge and complicated task indeed. We took almost six hours to finish all the work, but we all very delighted at our final result. The transformation of our booth was prominent. Cosmoprof Day 1
With me, it was literally my first time to take part in an exhibition as an exhibitor, so I was nervous about everything under uncertain conditions before the exhibition officially began. There were not too many people at the very first hour; nevertheless, the center got more and increasingly crowded after 10 am. What overwhelmed me was what fashion sense of Italian people have (most of visitors were stylists, salon owners, wholesalers, etc)! Their trendy and fashionable haircut and garment attracted me a lot and made me felt like that I was (and am) working in the field of beauty was a very lucky and pretty cool thing!
Every guest whom we talked to was very friendly, but we did meet an untoward difficulty with them – language barrier! Most of Italian visitors only spoke in Italian not in English. We struggled for a period of time because the language barrier hindered us to understand our clients better - we were not able to know their exact needs if we could not overcome the obstacle. After two unsuccessful communications, we finally found a way- downloaded an e-translator. Though the translation was not that accurate sometimes, but it did help us a lot during the whole exhibition period. Cosmoprof Day 2
We met a very lovely family on second day at Cosmoprof. The mother of the family is a salon owner and attended the exhibition with all her family companied with. She had a great interest in our synthetic wigs, and almost every family member tried our wigs with her, and the father was one of them J We had a quite a relaxing conversation and the mother bought a pink synthetic wig with all support from her family in the end.
Another guest that made me impressed with is another exhibitor from a Milan Hair extension company. He was very professional and conversable. He asked if we came from Qingdao at first and asked a lot of questions about tape-in hair extensions, our warehouse location, delivery time, etc. We exchange our business card with each other. I really hoped we can have further cooperation in the near future.
In our spare time, River and I were willing to bring our catalog books and our business cards to drop in other exhibitors and to talk about their popular hair products and to learn how they set up the booth. At around 5:30 pm, all exhibitors, including us, start to pack up all or the left samples and remove all the display racks and stuff, which signified the Cosmoprof exhibition was drawing to an end. Sum up the experience of Cosmoprof Exhibition
With the 2 days Cosmoprof exhibition journey came to an end, we did harvest a lot of information from our guests. We understood better with what they were interested, what they needed and how they thought of the wigs and hair extensions because we had a chance to really cross the borders to communicate with them face to face instead of emailing or phone calling.
Also, we’ve learned that we should prepare well before we attend to an exhibition in a country which has own language (especially go to a non-English speaking country). We need to learn their culture, even learn a few sentences like their daily expression in their language to show more respect to them as well as have more opportunities to communicate with them in order to get more information for ourselves.
In shorts, I am truly appreciated that we have the chance to go to Cosmoprof On-Hair Exhibition to update my knowledge about the hair fashion area and get to know our clients better.
